Year: 2016

Think of SEO links as the corridors connecting different rooms within a great house. Now let’s put a content marketer in each room of the house, lock the corridors and hide the keys, while we tell them that there is a spare key in the rooms.  With the corridors gone, each marketer either searches for … Continued

Category: SEO

SEO is one of the most important aspects of digital marketing that a business can have for their site. While some people may believe that SEO is a one-time thing, this is not the case, and in fact search engine optimisation is a daily, on-going process that needs to be kept up in order to … Continued

Category: SEO

Sussex SEO, in partnership with 247 Drainage UK, has launched a brand new nationwide network of sites dedicated to providing twenty four hour a day emergency drainage and plumbing services to the entirety of the UK.    As homeowners will agree, blocked drains and toilets never occur at the best of times, and often such blockages … Continued

Google is the most widely used search engine in the word fielding over 3 billion searches daily however when you remove the reverence afforded to it, Google is a still nothing more than a black box who inner workings simply attempt to calculate the relevance of a document vs a user’s search query/keyword. If you … Continued

All too frequently new clients present me with their desire to rank for one or more high traffic short tail keywords. Without laying the foundations this can be difficult and risky to the long term health of a website. Depending on the clients niche I recommend using a long-tail keyword strategy where possible as this … Continued

Everyone in the search industry knows what Pagerank is and how it works, for those of you not 100% here’s a quick recap; Pagerank is the best known algorithm used by Google to help determine where websites should rank in their search engine index. PageRank is a means of measuring the reputation of a website/page. … Continued

Matt Cutts, Google’s head of search spam, said on Twitter 06/10 not to expect a new update to Google Toolbar PageRank this year. The announcement came as part of an interaction between Matt Cutts and Twitter user Niels Bosch when Niels asked Matt if there would be a PageRank update before the end of the … Continued

The fifth confirmed release of Google’s Penguin Algo filter just hit a few weeks ago.

Is it true that Google will effectively penalise mobile-unfriendly sites from April 21, 2015? It would appear so according to Google…. When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile … Continued

Category: Business advice