Website Development in Brighton | Full Service Digital Marketing Agency

Web design from the experts

Here at Sussex SEO our expert team have over ten years experience in building SEO friendly websites. Choosing Sussex SEO to create your search engine friendly website means your business will be at an advantage even if you do not immediately engage in an online marketing strategy. Simply by using our services you future proof your site so you can seamlessly integrate SEO practises further down the line, when budget or time permits. Whether you need a new website developed from scratch, or need us to analyse and enhance your existing site, we can help you improve the profile of your business, your brand and create a site that will work with the current state of the internet and not against it. If you don’t have a site for your business, you’ll save you headaches and cash by creating your site built with the latest search engine friendly web design techniques and industry standards in mind.

Due of the way we structure and plan our websites, it’s easy to make on going modifications and adjustments quickly and easily.

What are some of the things we can do to ensure your site is SEO friendly?

Without planning your site’s structure in advance, you’ll have to pay an SEO professional before you can begin to create any effective search engine optimization. At Sussex SEO we consider a host of factors for each of the sites we build. Google and other search engines will use the content on your website, relationships between your content and placement of rich media to determine the relevance of your website vs specific keywords.

We will work with you/your website developer to adjust existing content/add new content to create the necessary ranking signals for your web properties to rank for desired keywords. In addition we will ensure the necessary algorithmic trust factors are in place and your site complies with Google’s 2013 web master guidelines.

Markup & Tags including HTML5 Schema. These are the invisible signposts that direct search engine spiders to your content. If Yahoo, Google, or MSN send a spider to your website, this is how it knows what the pages are about. We ensure that every page on your site has the proper markup elements so that the spider understands what your page is about.
Redirects & 404 Protection: If you used to have a page on your website but it no longer exists it’s more than likely it was indexed by a search engine. We will setup redirects that closes this ‘broken circuit’ allowing you to retain your old backlinks and ensure you keep the page rank and authority you’ve worked so hard to build. It also means people can still link to your new web content through the old links that are still indexed online.
Tracking / Monitoring of keywords via SERP Book.

Markup & Tags including HTML5 Schema. These are the invisible signposts that direct search engine spiders to your content. If Yahoo, Google, or MSN send a spider to your website, this is how it knows what the pages are about. We ensure that every page on your site has the proper markup elements so that the spider understands what your page is about.
Redirects & 404 Protection: If you used to have a page on your website but it no longer exists it’s more than likely it was indexed by a search engine. We will setup redirects that closes this ‘broken circuit’ allowing you to retain your old backlinks and ensure you keep the page rank and authority you’ve worked so hard to build. It also means people can still link to your new web content through the old links that are still indexed online.

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Google Plus

Google Plus is the glue that binds your website to 3rd party branded profiles, secondary sites and social profiles across the internet. Google is increasingly using social proof / trust as a mechanism for calculating search engine rank position and Google Plus is the hub that connects everything.

Optimised submission to Google Plus & Create a Google Plus page for your business.
Installation of Google Analytics & Web Master Tools – allows you to monitor all the traffic/visitors going to the site.
Installation and continuous monitoring of Google Webmaster Tools.
Adwords and AdSense.
Author Markup (HTML5 Schema)
Publisher Markup (HTML5 Schema)
Start acquiring reviews.
Recommend building citation links.
Start acquiring reviews for Google Plus and major citation sites e.g. YELP/ Qype.
Link all other profiles into Google Plus.
Blog RSS submission.

Once the primary analysis / initial onsite optimisation is complete, your site will start to rank for relevant, targeted search terms, meaning that your site will be in an improved position when those terms are searched for by a potential customer. Due to the competitive nature of some keywords it will be unlikely that a web site will achieve a 1st page position for desired keywords without additional on-site and off-site work being completed.

Of course there are a LOT more things we build into our websites to make them SEO friendly which is why we insist that you consider your online marketing strategy at the same time as your site is built. If the site already exists we can upgrade it but it helps to plan these things in advance. At Sussex SEO we can create a site that is ideal for you and your audience, and also ticks all the boxes by creating an online brand that will attract your key demographic.

Content Strategy

Internal linking – allowing the search engine to flow into other relevant pages of information.
Add FAQ/Glossary if applicable niche.
Add keywords to existing content.
Image optimisation. Alt tag optimisation – descriptive text to highlight what the images are within the site.
Content and site structure optimisation – additional content focused towards the targeted key phrases to be implemented where applicable.
Curate and / or create and embed rich media e.g. video, infographics.

Onsite Brand Signals

Add business name, address / contact number to site + mark-up with schema (NAP).
Add trust symbols e.g. parterres, business partners. Instils positive user experience.
Social widgets will be installed to facilitate content sharing.
Link out to social profiles
Link out to authority high trust sites with relevant content.
Add testimonials marked up with schema throughout the site if possible.