Time and time again, we hear someone say content is king. The phrase has been overused and beaten to the bush, but where digital marketing is concerned, it’s incredibly relevant. At face value, content marketing seems like a piece of cake, doesn’t it? All you need to is write a couple of blog posts, add … Continued
In the modern business world so much of what matters now happens online. The internet, advances in smartphone tech, and changes in consumer shopping habits have all made this true. When you also factor in blogs and social media, it is key to see why what happens online matters so much now. The issue that … Continued
It wasn’t all that long ago that links were king in SEO, and to an extent they still are. Having high-quality incoming links from sites that are closely related to your niche is a good way to grow your presence online and to improve your position in the search engines. It’s easy for novice marketers … Continued
