The coronavirus pandemic has provided companies around the globe with a consistent number of issues in need of urgent addressing. From changes to internal communication processes to accessing servers from a remote premises, while the rise of home working throughout the pandemic may have largely been seen as a good thing, the question marks that … Continued
I didn’t intend to get into SEO, and I definitely didn’t expect to end up running my own company. Rather, I started out thinking I’d be a first responder (paramedic) or social worker of all things. In college, I dropped out of computer science and took philosophy and psychology, the transition into SEO happened purely … Continued
Google is the most widely used search engine in the word fielding over 3 billion searches daily however when you remove the reverence afforded to it, Google is a still nothing more than a black box who inner workings simply attempt to calculate the relevance of a document vs a user’s search query/keyword. If you … Continued
Everyone in the search industry knows what Pagerank is and how it works, for those of you not 100% here’s a quick recap; Pagerank is the best known algorithm used by Google to help determine where websites should rank in their search engine index. PageRank is a means of measuring the reputation of a website/page. … Continued
Is it true that Google will effectively penalise mobile-unfriendly sites from April 21, 2015? It would appear so according to Google…. When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile … Continued
So, you’ve heard about businesses reaching people via the social media network, and perhaps you’ve even considered the possibility of getting your business set up on Facebook and Twitter, but what you really need to be thinking about is hiring a community manager. Your business deserves a dedicated member of staff with the tools and … Continued
This post is intended to give an insight the main considerations we make when building links. Page Rank: Pagerank as an algorithm works by examining relationships between similar content both on your site and 3rd party websites (links), freshness and relevance. Historically the more relevant links pointing at your site, the higher the page rank. … Continued
The great guest posting gate of 2014 seems to have truly settled now and the stalwart of gaining trusted links and mentions to your site through hard work and quality content creation seems to be back to whatever is normal in the world of SEO is. The perception of the space is now undoubtedly cleaner, … Continued
Google’s Penguin algorithm’s is designed to demote pages that violate Google “Webmaster Guidelines” and use paid link schemes to artificially increase the ranking of a website. Before 2012 it used to be possible to rank a website by creating links using anchor text that was an exact match for a money keyword. If you had … Continued
