SEO is one of the most important aspects of digital marketing that a business can have for their site. While some people may believe that SEO is a one-time thing, this is not the case, and in fact search engine optimisation is a daily, on-going process that needs to be kept up in order to be successful. Whether SEO is carried out in house or by an external SEO agency or specialist, there are a number of different aspects to SEO that can have an effect on your business. Once you have your business set up, carried out other important factors such as business registration, and you are beginning to get an income, one of the first things that you should consider investing in is SEO for your website.
SERP Rankings
Google SERP’s (known as search engine results page) are simply the pages that you see when you type a keyword into the Google search bar. Once you’ve typed your keyword in and clicked search, you will be presented with a list of different websites, normally from a selection of different businesses. This is the SERP. Statistics have shown that 93% of online experiences begin with a search engine, and with most people not searching further than the first SERP, getting your business to the first page of Google is almost certain to improve brand exposure, and ultimately conversions on your site. While PPC ads are also beneficial, moving up to Page 1 organically can help to save you money in the long run, and will supplement any paid search ads that you have.
Content
One of the biggest factors for any SEO agency is content. The phrase ‘content is king’ is not one that is taken lightly in the SEO world, and having relevant content that is keyword appropriate can help Google to read what your page and business is about, see how relevant it is for a keyword search term, and rank the page (along with other factors behind the technical SEO). Content is one of the biggest factors that Google takes into consideration when it comes to ranking your pages on the SERPs, and because of this it is important that it is extremely readable for both Google and for your customers. This will also give your customers more of an understanding about the services that your business provide and other such matters that are extremely important in the conversion process.
Advantages Of SEO
The online and digital landscape has changed dramatically over the past few years, but SEO is remaining a key factor and an effective marketing strategy. You will find that all of your competitors are using SEO to their advantage and because of this you will have to partake in order to compete. Once you have an effective SEO campaign in place and your pages are beginning to rank on the first two pages of Google SERPs, you will see a significant increase in traffic to your website, with an increase in click-through rate which you will ultimately see affecting the conversion rates. On top of this, SEO is one of the most cost-effective marketing strategies, and provides trackable and quantifiable results whether you are an e-commerce or non-ecommerce site. With plenty of advantages that will have a positive impact on your ROI, you can be sure that a SEO will work for you.
